Business Intelligence

You already know your market.
We show you what's coming.

We read the hundred-plus public sources you don't have time to read, then hand you what moved, what it means for your position, and what to do first.
Not a deck, a decision.

Start your brief
Delivered in under five working days. In the United Kingdom? See the UK edition ↗
Who this is for

Who this report is written for

If one of these is the position you are in, that is exactly what this report is built for.

Evaluating entry

The board has not committed. You believe the market is real but you need the map, the structure, and the risks named before they will approve it.

Making the US case

You are convinced the opportunity exists. You need evidence the board cannot dispute, sourced and defensible, not a market-size slide from an analyst firm with no skin in the game.

New in the US seat

You have been hired into a US commercial or market-entry role. The reimbursement structure, the procurement process and the channel architecture are all new to you, and the clock is running.

Crossing from the EU

CE marked and selling in Europe. The US is the logical next step, but the system is structurally different: different payers, different procurement, different regulatory path. You need the map before the move.

Post-CE, pre-FDA

The clinical story is ready. The 510(k) timeline, cost and predicate strategy are the next gate. You need a clear picture of the regulatory and commercial architecture before you commit the budget.

Picking the channel

Direct field build, distribution agreement or managed-service partnership. You know the question. You need to see who has answered it, what each choice cost them, and where each one broke down.

After a false start

A previous US attempt did not scale the way the plan said it would. You need to understand where the system defeated you before going back into it.

Ahead of a funded rival

A US-native or better-capitalised competitor is already in market. You need to find where their position is solid and where it is not, before they find where yours is.

Post-partnership

You signed a US distribution or clinical-operations agreement. Now you need to understand the market your partner is selling into, in enough depth to hold them accountable.

This report serves as a strategic compass, transforming a complex landscape into a clear, prioritised execution plan. It moves the commercial function from a reactive footing to a proactive one: identifying where you can influence specifications before they become live tenders.

Chris Henly
Commercial Director, Vivisol

One of the most comprehensive and precise analyses I have encountered. Its greatest strength lies in the clarity and practicality of its recommendations. The emphasis on well-defined, executable actions materially enhances its value, enabling a direct transition from analysis to implementation.

Ian Duncalf
Managing Director, B. Braun Canada
Why this is different

Landed on his desk Tuesday. Three actions by Thursday.

The May 2026 UK Home Oxygen report landed on a Commercial Director's desk on a Tuesday. By Thursday he had three actions he had not known to look for: a trust with a procurement window his competitors had not spotted, a competitor field force restructure, and a clinical development that changed how he positioned his next tender submission. He did not search for any of it.

That is the product.

The large intelligence platforms write for markets. This report is written for you, at your company, for the decision in front of you.

The big analyst houses write for sectors and categories. If you want one of them to write for your specific commercial position, the figure runs to tens of thousands and the process runs to months.

The intelligence in this report is not secret. It sits in public sources: procurement records, SEC filings, FDA databases, CMS coverage decisions, clinical trial registers, health-system board papers. The problem is not access. It is time.

Senior commercial leaders in medical devices are not short of expertise. They are short of the hours it takes to read an FDA safety communication, a competitor's earnings call, and a CMS coverage consultation that signals a coding change eighteen months out. By the time those signals reach you through normal channels, the window to act on them has usually closed.

We read those sources for you. Every hour of research spent on your market, not somebody's category. Every claim verified against a named source, or declared absent. No estimates without disclosure. No padding.

And because it comes from outside your organization, it has not been through the filter. Nobody on your team decided what you should and should not see.

What we can cover

Your question picks the sections.

Three sections appear in every report. The rest are selected against the question you ask.

In every report

Action Intelligence

Executive Summary

The Strategic Read

Selected against your brief

Market Snapshot and Overview

Major Announcements

Procurement Activity

M&A and Investment Activity

Regulatory and Policy

Clinical Evidence and Technology

Reimbursement and Payer Intelligence

Key Opinion Leaders

Movers & Shakers

Horizon Intelligence

Earnings and Financial Signals

Private Healthcare

How it works

Three steps. No platform to learn.

01

Request a brief

Tell us your therapy area, your geography, and the commercial questions that matter most right now. A few minutes, not a procurement process.

02

We build it around you

The sections your question needs, sourced and verified, with the Action Intelligence, the what-to-do-first section, written for your position, not the category in general.

03

Delivered in less than five working days

A designed report you can read on any device. It opens with the Action Intelligence: what to do first, ranked by urgency.

One offering

One price. Everything your question needs.

This report does not replace your market knowledge. It covers the ground you do not have time to cover yourself, and tells you what it means before someone else acts on it first.

Bespoke intelligenceThe Innotech BI Report
$9,500per report

Scoped to one market: one therapy area, one geography.

  • Built to your brief, from market read to Action Intelligence
  • As many sections as your question needs, at one price
  • Every claim sourced or declared absent
  • Every section opens with its commercial read
  • Delivered in less than five working days

The analyst-house version of this costs tens of thousands and takes months. This costs $9,500 and takes five days.

Billed per report via Stripe. Invoice provided automatically on payment.

For multiple report orders, please contact us at bi@innotechrecruit.com
Start your brief Preferences kept private · Never shared · Never sold
See it first

Read one before you commission one.

A full report, open access, nothing gated. Same format and the same source discipline as a commissioned report. The Action Intelligence in this one is written for the therapy area generally. In a commissioned report it is written around your commercial position: your brief, your territory, and the competitive questions you have told us matter most.

Surgical Robotics United States · 2026

US Surgical Robotics

Intuitive Surgical procedure-volume data, the cleared-platform pipeline, robotic surgery hub network expansion, competitive positioning across CMR, Medicaroid, and J&J platforms, and three RED-rated 90-day priorities.

See the worked example

Worked examples in other therapy areas available on request.

Frequently asked questions

Asked before every first order.

About the report
What is the Innotech BI Report?
A bespoke commercial intelligence report for senior leaders in medical devices, built around the questions you actually need answered. It reads the public record so you don't have to, and tells you what moved, what it means for your position, and what to do about it.
Why does a recruitment firm produce market intelligence?
Innotech places commercial leaders in medical devices. That work runs on knowing markets in depth: who is moving, who is buying, where the openings are. The report is that same intelligence discipline, written for the leaders themselves rather than kept inside a search.
Who is this report for?
Founders, CEOs, and commercial leaders in medical device companies who carry a number and a board. People who already know their market and need to be certain they haven't missed the signal that changes their next decision.
Which therapy areas and geographies are covered?
Most briefs we receive are for the United States. We can cover any geography, provided the publicly sourced data meets our research standard.
What's inside
What does the report cover?
The report is built around your brief, not a fixed schema. Action Intelligence, the Executive Summary and The Strategic Read appear in every report. The rest are selected from a library that spans market snapshot, procurement, regulatory and policy, clinical evidence and technology, reimbursement and payer intelligence, key opinion leaders, competitive landscape, private healthcare, movers and shakers, the horizon view, and earnings and financial signals. Every section included is verified against a named source or recorded as a checked absence.
What is Action Intelligence?
The section most leaders read first. A ranked set of moves, each with its intelligence basis and the cost of not acting. Red is the next 30 to 90 days. Amber is prepare now. Green is a named trigger to watch.
How is this different from a generic market research report?
A market research report is written for a category. This is written for you: your product, your territory, the accounts you are trying to win. It ends in actions, not slides, and every claim is sourced or declared absent.
Can I see a sample before I commit?
Yes. A worked example is on this page. It isn't the full report, it's a demonstration of how the intelligence is gathered and read, using one therapy area. In a commissioned report, the sections and the Action Intelligence are built around your specific position, not the therapy area in general.
How many sections will my report have?
As many as your question needs. A fixed core appears in every report and the rest are selected from the library, at one price either way. If your brief needs a topic the standard library does not cover, we include it provided the available data meets our research standard.
Pricing & commissioning
How much does a report cost?
$9,500 per report, one flat price. It covers a single market, scoped to your brief, and is billed by invoice on confirmation of the brief.
How do I commission a report?
Request a brief. Tell us your therapy area, your geography, and the commercial questions that matter most. We confirm scope, then build the report around it.
Can I pay by bank transfer?
Reports are billed via Stripe. Stripe supports card payments, bank transfers, and automatic invoicing. If you need a purchase-order arrangement, say so when you submit your brief.
Delivery
When will I receive my report?
In less than five working days of a confirmed brief.
How is the report delivered?
We send you a link to access the report. Once open, you can read it on any device, print it, or download it as a PDF. Access is issued to your organization. Nobody outside your company can open it.
Can I share the report with colleagues?
Yes. The report is licensed to you and your team for internal use. It's built for the people making the decision, so put it in front of them.
Sources & accuracy
How is the report researched?
From more than a hundred sources across regulatory filings, clinical trial data, compliance records, financial disclosures, and market activity. Every claim is verified before it appears. Where something cannot be confirmed, we record it as a checked absence rather than an estimate.
Does the report use AI to generate content?
AI is used as a research and drafting aid. Every claim is verified by a person against a named source before it appears. Nothing is published on the strength of a model's say-so.
Legal & data
What data do you hold about me?
Your name, contact details, and the brief you submit, held to fulfill and improve the report. Nothing more. You can read our full Privacy Policy for details.
Is my data shared with anyone?
No. Preferences kept private. Never shared. Never sold.
The asset is the read

Tell us the question.

Five minutes to brief us. We reply within two working days confirming scope and the questions the report will answer.

Start your brief

Every journey is different.
We don't set your course.
We light it.

Innotech Business Intelligence is a division of Innotech Recruit Limited.
blair.anderson@innotechrecruit.com · innotechrecruit.com
Based in the United Kingdom? View the UK edition ↗
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